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Cosmetic packaging material upgrade Simple environmental protection and high quality have become a trend

Release time:

2023-03-21

Through visiting the exhibition and interviews, the reporter of "Cosmetics Finance Online" found that whether it is a glass bottle or a plastic bottle, cosmetic packaging material manufacturers are pursuing the high transparency of the product itself.

Tong Yidong, sales supervisor of Baqilan (Shanghai) Co., Ltd. from Italy, who is mainly engaged in glass packaging materials, told reporters that customers have higher and higher requirements for the quality of glass packaging, "glass packaging is gradually developing in the direction of medium and high-end, in the game of product quality and price, transparency is an important consideration." ”

Tong Yidong gave an example to reporters: when Mary Kay was considering cooperation with Balan, she saw that a nail polish bottle of Baqilan was almost the same as the appearance of its product, but Mary Kay's nail polish bottle was obviously yellowed, and the sense of transparency was far inferior to Balan's; After the nail polish of various colors is put into the bottle, the color begins to be affected, and the color of the bottle with low transparency is not good. "The packaging materials that look the same in appearance are actually significantly different in quality."

However, Tong Yidong also said that most of the skin care packaging materials in the Chinese market are made of plastic, and glass bottles are only a niche market. "It is worth emphasizing that the domestic market is still developing, and the market for glass packaging materials will become more and more broad in the future, what we need to do is to clearly control the target customer group and strive for our own market share as much as possible."

In addition, "thick-bottomed" bottles are also a popular trend in the cosmetics market recently. "Bottles with thick bottoms are of better quality, more technically demanding and look more textured." Li Feng, designer of Aida International Trade Co., Ltd., introduced that the general thick-bottom bottle uses injection molding technology, while the original thin-bottom bottle uses blow molding technology, and the former has higher technical requirements.

The reporter learned from Ida International that the PETG material of cosmetic plastic packaging bottles on the market has gradually replaced the original PP and PET materials. "PETG material is equivalent to an upgraded version of PET material, which is more corrosion-resistant, has higher light transmittance, is more resistant to falls, and the molding method is mostly injection molding technology, and the quality is better."

Paper packaging material innovation is emerging one after another, and the concept of environmental protection is more deeply rooted in the hearts of the people

"The carton packaging market is currently in a stable state, and different customer needs vary greatly." Zheng Junjie, general manager of Shenzhen Caixingda Luxury Packaging Co., Ltd., told the "Cosmetics Finance Online" reporter that in order to meet the needs of different customers, it will be processed on paper packaging, and the added value brought by these "manual" can make the product more distinctive and enhance competitiveness.

It is understood that Caixingda's customers are mainly from foreign markets such as the Middle East, the United States and Europe. "Customers in the Middle East demand extremely luxurious packaging, American customers demand simplicity and high cost performance, and European customers seek low-key luxury." According to the different needs of customers, Caixingda has made great efforts in the post-process of packaging, such as setting diamonds on the box, implanting flannel, sticking pearls, partial pearl film, simulated touch, three-dimensional visual effects, etc.

"Compared with domestic enterprises, foreign companies pay more attention to packaging, display products with packaging, and enhance brand image." Yu Liangjie, sales manager of Mohawk Fine Paper Asia in the United States, told reporters that since 2014, domestic companies have also paid more and more attention to packaging and environmental protection, "so we believe that Chinese paper packaging will become more and more high-end, and environmentally friendly materials will be more and more popular and recognized." ”

Cosmetic packaging market and business opportunity analysis

2023/03/21