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Cosmetic packaging market and business opportunity analysis

Release time:

2023-03-21

Cosmetic packaging is a subdivision that has grown rapidly in recent years, in the era of eyeball economy and lipstick effect, cosmetic packaging presents the characteristics of exquisite printing, structural heteromorphization, brand niche and service end-to-end.

For companies struggling in the highly competitive packaging sector, it's time to take a good look at the business opportunities presented by the evolution of the cosmetics industry. The following is a condensed information about the cosmetics industry, and those who are interested can collect it.

01. Industry scale and growth
China is the second largest cosmetics consumer after the United States, accounting for 12.7% of the global cosmetics market, and as the second largest cosmetics consumer, the size of China's beauty and personal care market reached 477.7 billion yuan in 2019, a year-on-year increase of 13.8%.

Compared with other consumer industries, according to the data of the National Bureau of Statistics, the retail sales of cosmetics consumer goods in China increased by 12% year-on-year in 2019, ranking second only to the daily necessities category with an increase of 13%.

02. Industry representative brands and corresponding companies
In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands, and by 2018, the market share of domestic cosmetics brands increased to 56%.

The high-end market is controlled by international brands, and most domestic brands are aimed at the mass market. The channel of domestic brands is deeply sinking, and the advantages in the third and fourth line offline markets are obvious.

Online, the most significant change in 2019 is the rise of Douyin e-commerce and Taobao Live, which further shortens the distance between "planting" and purchase. With the advantages of wide channels, high cost performance and fast supply chain response, the market share of domestic cosmetics brands has been continuously improved.

China's local cosmetics brand listed companies mainly include Proya, Marumi, Shanghai Jahwa, Yujiahui, Bloomage Biotechnology, Bethenny and other companies. Among them, Shanghai Jahwa was established the earliest, and it has many local traditional brands, such as Hercules Set, Meijiajing, Liushen, Jia'an, Shuangmei and so on. Although Bloomage Biotech was founded in 2000, most of its own brands have been established in the past two years, such as BM and Mibel. Yujiahui was established late, but its brand awareness such as Yunifang and Xiaomifu is not inferior to traditional old brands.

Basic information of the brands of major listed companies in China's cosmetics industry:

03. The sales performance of the industry representative brand
The sales of local brands such as Quadi and Runbaiyan, Marumi's Love Fire, Shanghai Jahwa's Qichu, Yujiahui's Yunifang and Huayaohua, and Bethany Winona have all grown rapidly. From the sales of makeup/perfume/beauty tools on the Taojie platform from 2019.07 to 2020.08, the sales and sales of Caitang under Proya, Lianhuo under Marumi, Shuangmei of Shanghai Jahwa, and Shiyijia of Yujiahui have grown rapidly.

Cosmetic packaging market and business opportunity analysis

2023/03/21